A healthy lifestyle is one of the recent trends. People are more and more actively monitoring their health, playing sports and trying to consume only healthy foods and drinks. Therefore, a bar with freshly squeezed juices and smoothies is an interesting business direction today. We will analyze all the nuances of how to open a fresh bar.

Read also aboutfresh juice sales.

What is a fresh bar

Fresh bar offers natural juices, cocktails and smoothies, which are prepared in front of visitors. Such establishments began to appear on the Russian market relatively recently, so there are still few competitors in the smoothie bar niche.

This makes it possible to build a profitable business on freshly squeezed juices and related products.

Fresh bar menu

As a rule, the fresh bar menu is standard. But you can analyze the preferences of your potential customers, as well as the offers of competitors, and include something else there - within the framework of the principles of healthy lifestyle and proper nutrition.

Standard menu:

• fresh juices (freshly squeezed juices) - from orange, lemons, grapefruits, strawberries, guava, mango, banana, other fruits and berries, as well as their mixtures;
• smoothies - a mixture of fruits whipped in a mixer with milk, ice or ice cream;
• non-alcoholic fruit cocktails;
• milkshakes.

You can also sell healthy desserts (for example, panna cotta, fruit and berry cakes, frozen yogurts), oxygen cocktails, confectionery and much more.

The more varied the menu, the higher the average check amount and the more potential customers you will have (provided that they will like your new items). But expanding the range also entails an increase in start-up costs. You will need to purchase additional equipment and ingredients, train staff to prepare additional meals and drinks. With limited start-up capital, it is recommended to start with the main menu of the fresh bar, and when the business begins to generate income, expand it.

It is also very important to choose the right place and study your potential customers. For example, in an office building, vegetable / fruit salads and other light meals for office workers would also be appropriate. Confectionery products will be in demand in the supermarket and shopping center. In a fitness or spa center, a variety of drinks (both low-calorie and nutritious - for example, with honey and nuts), as well as protein bars, will go well.

Business registration

The two most popular business registration formats are LLC and sole proprietorship. Register asindividual entrepreneuryou can simply and quickly, in just a week, by paying a fee of a thousand rubles. But if you have investors and co-founders, and also if you plan to open a chain of bars right away or eventually expand one fresh bar to a chain, it’s better to immediatelyregister LLC.

When passing registration as an individual entrepreneuryou will need:

1. Registration with the tax authorities. OKVED - production of juices (code 10.32 according to the new classification of 2019) and serving drinks (code 56.30).
2. Obtaining a TIN. The choice of taxation system - preferably the simplified tax system.
3. Registration of a trade permit from SES.
4. Getting permission from firefighters.
5. Registration in the pension fund.
6. Registration of cash equipment.
7. Opening a current account.
8. Conclusion of a lease agreement.

There may be delays at each of these stages. At the same time, it is realistic to meet the deadline of about 2 months before starting the business.

Smoothie bar rental

You will need a small room from 5 sq. meters. The amount of rent depends on the location. The highest rates are in fitness centers, shopping centers or spas. Despite the tiny dimensions, the price can reach 20-30,000 rubles per month. It is important to measure the price with the traffic of the place, as well as with the extent to which the visitors of this point correspond to the image of your target audience. There are significant advantages in such premises - security and cleaning are usually included in the rental price.

Opening a business in a separate building will take more time, and will also require more serious expenses for repairs, installation of equipment, cleaning and security.

Which option to choose is up to you. Calculate the traffic of the place, the tastes and purchasing power of your potential customers, compare them with the prices of your fresh bar. It's the most important.

The design of a fresh bar should be bright and creative. Often it is decorated in orange, light green, red colors. It is important to make an attractive and noticeable sign. It's also a good idea to design vendor uniforms to match the overall style and design of your juice bar.

Hiring

Such a business is associated among buyers with a healthy lifestyle and proper nutrition. Your salespeople must live up to this vision. The job does not require special skills: any young and positive employees will do, perhaps students. Remember that they are the face of your fresh bar. Choose athletic and attractive people who will make a positive impression on customers. Of the personal qualities of the staff, honesty, openness, politeness, sociability and accuracy are important.

For one fresh bar you needhire two or three employees. They usually work in shifts. As a rule, they receive a fixed salary (10,000 - 20,000 rubles per month) plus a percentage of sales. You will also need a cleaning lady and an accountant who will keep all the reporting for the tax authorities and financial accounting. As a rule, such an employee is not hired, but outsourced.

Overview of ideas on where to open a fresh bar

As a rule, the purchase of a fresh or non-alcoholic cocktail occurs involuntarily. People rarely leave their homes or work and purposefully go to make that purchase. Therefore, it is extremely important to choose the right place in order to increase the likelihood of such an involuntary purchase to the maximum. From the main requirements:

• high passability point;
• a large number of potential customers.

For example, if the average cost of a cocktail in your bar is about 200 rubles, and among the visitors there are only schoolchildren with little pocket money, then they are more likely to buy inexpensive ice cream than your juice or cocktail.

It is a good idea to launch a fresh bar not as a stationary kiosk, but as a mobile van. Most likely, it will work only in the warm season, but this way you can choose the busiest points for selling juices, not limited to one place.

Here are some popular places for such business:

• sports clubs and fitness centers;
• water parks;
• business centers;
• airports;
• SPA - centers;
• cinemas.

Mobile fresh bars are usually located in parks, beaches and promenades, in those places where people most often walk and spend their free time.

Read also aboutopening an oxygen bar.

Fresh bar business plan

A business plan consists of several mandatory items. The first paragraph is a summary of the project. This is how goals, the main type of activity (sale of natural juices, smoothies and cocktails), market analytics, competitors and target audience are prescribed.

Also, the first paragraph prescribes the legal form (usually an individual entrepreneur), location (embankment, park, shopping center, business center, fitness club), area (rarely exceeds 10 square meters), assortment, pricing policy.

The target audience is young and middle-aged people who take care of their health, go in for sports and try to eat right.

Fresh bar equipment

Equipment- the basis of the production plan and the main item of purchases. You need to consider the menu and location. If this is a non-stationary bar, be sure to conduct electricity there.

Required equipment:

• cabinets and bar counter;
• showcase;
• 1-2 refrigerators (with a freezer);
• cash register;
• several juicers - separately for oranges and other citrus fruits, separately for other fruits;
• washing;
• ice maker;
• fruit cleaning device;
• powerful mixers and blenders;
• dishes.

The most important element for you is a powerful juicer. As a rule, the price of a professional unit starts from 100,000 rubles. It is important to choose a professional device that can withstand high loads and last a long time.

Under heavy load, equipment may fail, even if it is new and recently installed. This is a normal situation. Therefore, it is important to pay attention to the warranty in order to provide yourself with inexpensive and high-quality repairs. It is also important that the equipment supplier has a representative office in your city and can quickly come to you.

Financial plan

The financial plan is the most important part of the entire business plan. It consists of two or three subsections and is arranged in tables.

The table shows approximate figures - for reference.

Item of expenses	Amount, rubles
One-time (at the start)
Purchase of equipment	350 000
Premises for rent	30 0000
First purchase of products	200 000
Business registration	10 000
Total	590 000
Monthly
Staff salary	45 000
Rent	30 000
taxes	30 000
Pension contributions	10 000
Buying products	110 000
Communal payments	28000
Depreciation	12000
Total	265 000
Expected revenue	720 000
Expected net income	up to 450 000
Payback period	1.5 years

How much can you earn at a fresh bar

A typical markup in this business can be over 300%. That is, compared to the purchase cost of the products, you will sell juices several times more expensive, but do not forget that you need to pay rent, salaries and bills. The profitability of a fresh bar can reach 30% or even exceed this figure.

Here is an example calculation:

• wholesale price 1 kg. fruit - 100 rubles;
• fresh selling price - 200 rubles;
• sale price of 1 liter of juice (4 glasses) - 800 rubles;
• to prepare 1 liter of juice, you need 1.5 kg of fruit for 100 rubles = 150 rubles;
• difference: 800 rubles - 150 rubles = 650 rubles.

When selling 30 liters of juice a day from one point, you can get 24,000 rubles in revenue, of which 4,500 rubles will go to the purchase of products. If you subtract the staff salary (approximately 1,500 - 2,000 rubles per day), the cost of rent (1,000 rubles per day) and other obligatory expenses, you can get a net profit of up to 15,000 rubles in one day. But in order to reach such a turnover, time must pass - at least several months. If the place is chosen incorrectly, the assortment is not interesting for potential customers or the prices are too high for them, the turnover will be small, and the outlet may operate at a loss.

You can further increase your income by expanding the assortment and including new items in the menu. Thus, you will increase the average check of the institution. You can also expand the network of fresh bars.

Fresh bar advertisement

1. Banners near the roads in the opening area.
2. Advertising signs on the territory of a supermarket, shopping center or sports club.
3. Advertising in the media (both in newspapers and on radio or TV). It is rarely used and, as a rule, for network bars.
4. Targeted or contextual advertising on the Internet. It gives you the opportunity to highlight those people who will be interested in your establishment, and set up ads to be displayed to this particular audience.
5. Advertising campaign in social networks. It will not be superfluous to start pages in all major social networks - VK, Facebook, Instagram. Post pictures there, talk about the benefits of fresh juice, hold contests, promotions and sweepstakes. Post customer reviews. Come up with a system of bonuses and discounts for regular customers.
6. Advertising from bloggers - for example, from a well-known fitness trainer or athlete in your city.

If you have a small advertising budget, at first it will be enough to choose the right place and design a beautiful sign. This is enough to get started. The taste and high quality of juices and cocktails, a wide range, polite sellers guarantee you a flow of customers.

Before opening a fresh bar, be sure to draw up a detailed business plan, analyze competitors and your target audience, calculate expenses and income. Your success in this niche has four components - location, menu, taste and service. Work through each one.

The advantages of this business are high profitability, the ability to quickly conquer the market, and relatively small initial investments. Disadvantages - seasonality (juices are sold better in the warm season), susceptibility to crises (this is not an essential product, which, moreover, is not too cheap) and the prejudice of some customers about catering establishments. To successfully run such a business, you need to be creative and ready to constantly grow and develop.

This material presents a business plan for a fresh bar - catering establishments with freshly squeezed juices and drinks based on them. Such an institution can operate as a stationary or mobile, seasonal or permanent. The fashion for healthy eating and the fight against vitamin deficiency increases the interest of potential buyers in fresh bars. However, not everyone will like the specifics of their menu. Therefore, it is important to plan investments in advance, predict income, choose the “right” place and actively advertise your establishment.

Fresh bar or fresh-bar - what is it and is it profitable as a business? That's what the establishments are called. The basis of the menu is freshly squeezed juices, drinks based on them, cocktails and smoothies. Most often, a fresh bar is not a separate cafe, but a small mobile item in another institution or on the street. They are located on beaches, in parks, on embankments, in water parks, in shopping centers, fitness clubs, and in rare cases they work as a separate institution.

Depending on the location, the restaurant's menu can vary significantly. So, the fresh bar in the shopping center will offer coffee and snacks, in the fitness club - protein and sports drinks. The bulk of the buyers will be people who lead a healthy lifestyle and are interested in obtaining additional vitamins and microelements.

Freshly squeezed juices and smoothies are delicious but expensive. This factor has a negative impact on most fresh bars, which cannot recoup their investments due to low demand.

The limited menu is a weak point of such establishments: not many people drink smoothies and protein shakes all the time. Therefore, it is so important to choose the place of opening - the zone of accumulation of the maximum number of potential regular customers.

The basis of the fresh bar menu is juices and non-alcoholic cocktails based on them.

Facility menu

The menu of the fresh bar consists of a variety of freshly squeezed juices (namely, freshly squeezed, not boxed) and drinks based on them. It is recommended to offer guests:

• freshly squeezed fruit and vegetable juices - apple, orange, cherry, strawberry, grapefruit, carrot, beet, pomegranate;
• juice mixtures - apple+carrot, banana+lemon+orange, beetroot+orange+carrot and other combinations;
• smoothies - thick drinks based on juices, water, milk, usually contain the pulp of fruits and vegetables;
• light snacks - sandwiches, protein and cereal bars, bread, cookies;
• water;
• coffee (optional)
• ice cream.

Drink in the fresh bar - alcoholic or not? Such establishments are positioned as "healthy food bars", so they usually do not contain alcohol. An exception may be fresh bars on the beaches, which add kvass and beer to their menu to increase revenue.

Business plan for opening a fresh bar

Below is a business plan for a fresh bar with all the calculations. These are approximate values, which in practice can be either higher or lower. Costs and revenues will depend not only on the city, but also on the location of the opening. So, renting a few square meters in a fitness club will be much cheaper than renting the same area in a shopping center. But in the first case, the number of potential customers will be limited to the club's clients, and in the second - to the visitors of the shopping center, who will be 5-6 times more.

Costs for opening and operating a fresh bar:

• rent of space - from 2 to 20 sq.m;
• utility costs - electricity, water supply;
• commercial equipment - showcases, racks, tables, bar counters, chairs;
• equipment for making juices, drinks, smoothies, as well as food storage - mixers, blenders, juicers, coffee makers, refrigerator;
• dishes - both ordinary and "disposable" (depending on the concept of the institution);
• products - fruits, water, milk, coffee, snacks and snacks.

The approximate amount required to open a fresh bar is at least 300 thousand rubles. With this money, you can rent a small area in a popular place, buy the necessary equipment and products to get started.

As for income, it is more difficult to predict them. The cost of drinks in such bars varies from 60 to 400 rubles (60 rubles for water and black coffee, 400 rubles for the richest smoothies). Suppose the average cost of a drink is 230 rubles. Juices and smoothies have a rather high trade margin, so at least 150 rubles in this case will be a net profit. Selling 20 drinks per day, the bar will earn an average of 4,600 rubles, of which 3,000 rubles will be net profit. Thus, for a month of work, you can earn about 138 thousand rubles or 90 thousand rubles in net profit. The expected payback period is 3-4 months.

The success of the business directly depends on the successful choice of a place for a fresh bar.

Advantages and disadvantages of a fresh bar business

The opening of a fresh bar, at first glance, seems attractive due to the following benefits:

• small amount of initial investment;
• the ability to place a business in a small area;
• work in a fashionable, growing industry;
• simple technology for making juices and smoothies;
• a small staff of employees without specialized education.

However, it is important to consider that such a business has significant disadvantages:

• demand for beverages may be significantly lower than expected;
• even for a small point, it is necessary to issue a set of permits from the SES and Rospotrebnadzor;
• a limited menu reduces the number of potential buyers and customers;
• The success of an institution largely depends on a good location and advertising.

Conclusion

We examined what a fresh bar is and how profitable it is to open such an establishment. Trade in fresh juices and cocktails based on them requires an initial investment of 300 thousand rubles. Good places for such a bar are beaches, parks, shopping centers and fitness clubs. The more competently the place is chosen, the faster the initial investment will pay off. The risk of this business is to overestimate the expected demand - it may turn out that a monotonous menu will not attract many buyers.

A fresh bar is a stationary or mobile catering point, the main assortment of which consists of freshly squeezed juices and drinks made from them. Fresh bar as a business is relevant due to low competition and relatively low organization costs. If the place is chosen correctly, there is always a demand for this type of product. To increase profits, there is the possibility of expanding the menu.

Varieties of fresh bars

By location, fresh bars are classified into stationary (in a shopping or business center, beauty salon, cinema, fitness center, water park, at an airport or railway station) or mobile (in a kiosk): fresh bar on the beach, in the park, on the street . The kiosk is suitable for summer trade, equipped with plumbing, electrical wiring, a minimum amount of equipment (sink, raw material storage tank, refrigerator, juicers).

According to the method of opening, a fresh-bar can be under its own brand or under a franchise.

A juice bar franchise offers a number of benefits:

• the franchisor provides a fresh bar business plan;
• Assistance is provided in finding retail space and registration;
• consultations and recommendations on doing business are available.

The largest franchisor is the JuiceMaster network. To start a business, a franchisee needs to have about 3 million rubles. During operation, a royalty of 5% of the turnover is charged. At the moment, this offer is used only by novice entrepreneurs in large cities. To organize an enterprise under your own brand, such a large amount of initial capital is not required.

A special kind is a fresh cafe-bar. This is a catering point in a separate room, which, in addition to soft drinks, sells dishes from vegetables, seafood, and dietary meat.

Stages of opening a fresh bar under your own brand

To organize any business project, a business plan is required, especially if it is necessary to attract investors. It is realistic to draw up a business plan for a fresh bar on your own if you are planning a small business. The sample can be downloaded from the Internet and adjusted, taking into account specific conditions. When organizing a fresh cafe or a chain of bars, it is better to involve specialists for calculations.

The business plan should contain data on the level of competition, an analysis of development prospects, data on organization and sales costs, a forecast of profitability, profitability and payback.

The structure of the document is the same as for any other business:

• summary;
• description of the enterprise and service;
• market analysis and promotion methods (marketing strategy);
• production plan;
• management plan;
• financial plan;
• risk analysis and assessment;
• applications.

Plans and calculations are best done in the form of tables. After viewing the document, any person should have a complete understanding of how to open a fresh bar from scratch.

Location selection and paperwork

First of all, you need to establish what types of fresh bars are available nearby. This is important for choosing the right location. It should be crowded, and people should be wealthy - after all, the products are not the cheapest. If it was possible to agree on the lease of 4-6 m 2 in a shopping center or supermarket, a stable income is provided.

If the outlet opens alone, then it is best to issue an IP. In the presence of third-party financial investments, it is impossible to do without the formation of an LLC. If the bar opens at a point of sale, then the permission of the fire service and the SES is not required (the owner probably has it). Opening a fresh-bar in a separate room is much more difficult, as it may require renovation and design.

After registration, you must:

• register with the Tax Service and receive a registration card;
• obtain a TIN certificate;
• register with a social, medical and pension fund;
• open a bank account;
• order a seal (only for LLC);
• obtain permission from the fire department and SES;
• register a cash register.

Registration takes about a week, provided that all documents are completed correctly.

Fresh bar product range

The menu of a fresh bar is developed depending on its type, but it should be based on fresh juices, drinks from them and smoothies. To expand the range, you can offer customers milkshakes, mineral waters, tea, natural coffee. If a point opens in a business center, vegetable snacks and fruit desserts can increase sales. During the summer street trade, it is worth considering ice cream and pastries.

The menu needs to be thought through before developing a business plan in order to accurately list equipment and find product suppliers. But it must be taken into account that root crops require thorough cleaning and washing, which is impossible on a few square meters. In big cities, it is possible to order peeled vegetables, which are supplied with documents for submission to regulatory authorities.

In Moscow, there are fresh bars selling extracts of medicinal plants. The Japanese complement the range of organic cosmetics. But it must be taken into account that the sale of these products will require additional sales space and the presence of a consultant with a medical education. In addition, you should not buy extracts or cosmetics without carefully studying the demand in a particular region.

Purchase of equipment

The most significant cost item in this business segment is special electrical equipment. What equipment to buy for a fresh bar can only be determined after assessing the premises and creating an accurate menu.

For a small point (up to 6 m 2), a minimum set is sufficient:

• fresh bar counter;
• demonstration showcase (preferably with cooling);
• several refrigerating chambers (cabinets);
• cabinets for inventory;
• equipment for cleaning fruits and vegetables;
• juicers for a fresh bar: universal, for citrus fruits and pomegranates;
• mixers;
• blenders;
• thermoses;
• consumables (detergents, napkins).

If the menu includes coffee, then a coffee machine is required, for ice cream an ice maker, a frother (freezer) and a separate refrigerator are required. Dishes in fresh bars are most often disposable paper or plastic. The exception is a fresh cafe, for which it is better to purchase glassware.

When choosing a supplier of electrical equipment, it is necessary to take into account the manufacturer and the possibility of ordering service. The workload during operation is high, so even the highest quality imported devices quickly fail. It is also important to take into account the design of the outlet - the equipment must harmoniously fit into it. Power is selected depending on the sales volume.

Marketing strategy

In most outlets of this type, purchases are spontaneous. Therefore it is necessary:

• come up with an original brand;
• design a catchy sign with a beautiful logo;
• put the logo on the rack;
• order the production of advertising leaflets, branded napkins, leaflets;
• use the possibilities of radio and the Internet for advertising;
• on the day when the point opens, distribute juices for free;
• come up with original names for products.

With high competition, you can set prices lower than those of competitors.

Recruitment and organization of work

At the beginning of the activity, it is not advisable to trust the staff too much, it is better to work for some time yourself and hire one employee, since the bar should be open for more than eight hours without days off. From the statistics it follows that most often they choose neat and sociable women aged 25-40 years. The equipment is mastered in a few hours.

Hours of operation vary by location. If the bar is located in a shopping or business center, then the opening hours are the same as those of the landlord. The salary of sellers consists of two parts: fixed (salary) and percentage of sales. If there are no bookkeeping skills, even the smallest enterprise will need an incoming accountant. Regular is needed only for a network of bars.

Indicators of profitability and payback, prospects

The main advantage of this type of business is that income in summer and winter is practically the same if the point is favorably located. In the summer they quench their thirst with juice, in the winter they want to get an additional portion of vitamins. Profitability can reach 70-80%. Such an indicator is the result of a high mark-up (200-300%).

Profit depends on sales volume and menu. There are more visitors in the passable place, the variety of assortment attracts different categories of buyers. The average payback level in the country is 2-3 years. But depending on the specific conditions (location, menu, quality of products and services, marketing strategy), it can be reduced to six months or increased to 4-5 years.

As you know, today a healthy lifestyle has become one of the most relevant fashion trends. More and more people are starting to engage in fitness and refuse fast food and other products of little use, and even harmful to the body. In this regard, freshly squeezed juices, or fresh juices, have become very popular.

So, people who monitor their health are already cautiously looking at packaged drinks sold in stores. Taking into account this trend, it is possible to build a very profitable business selling freshly squeezed juices. Moreover, the competition in this segment is not yet so great, and the profitability of such a business is quite high. We will talk today about how to draw up a business plan for a fresh bar and bring it to life.

History of the freshly squeezed juice business

The idea of ​​fresh bars came to us from America, where the first institutions of this kind appeared in the 90s of the last century, as opposed to the numerous fast foods invented there. Thus, entrepreneurs have contrasted tasty and healthy juices with harmful and fattening drinks and foods. Fresh bars came to us at the beginning of the 2000s and immediately began to gain popularity quite rapidly.

Preparation of the necessary documentation

If you decide to open a bar business based on freshly squeezed juices, then the easiest way is to register as an individual entrepreneur. If the business is going to grow rapidly, or if you are planning to open a business with a partner and co-founder, then it makes sense to choose a form of limited liability partnership. Get ready that it will take you some time to register (usually about a month).

The business plan for a fresh bar should also provide for obtaining permits from the sanitary and epidemiological station and the fire department. The complexity of this procedure will depend on the location of your point.

So, if you organize a bar in a large shopping and entertainment center, then most likely you will be able to complete all the formalities in a short time. Indeed, when such an object is put into operation, as a rule, it immediately provides for the possibility of opening points for the sale of drinks, for which the administration must have the appropriate permits.

How to open a fresh bar: business features

The main question that beginner juicers ask is the need to find out: does it make sense to open a separate outlet or would it be better to organize a whole network at once? The opinions of experts on this matter differ. So, some believe that if you are lucky with the location of the fresh bar, then it is quite possible to get by with one point.

Others are sure that it is necessary to start exclusively with a network that includes at least three places selling freshly squeezed juices. In this regard, when drawing up a business plan for a fresh bar, the future entrepreneur needs to make this decision on his own, which, by the way, will largely be determined by the size of his starting capital.

Choosing a location for the location of the outlet

Due to the fact that products of this kind are not cheap, and not everyone can afford freshly squeezed juices and cocktails, a fresh bar, ideally, should be located near expensive shops and fitness clubs. In addition, we recommend that you take a closer look at large supermarkets and shopping and entertainment centers, as well as water parks.

Of course, renting retail space in such establishments is expensive. But due to the fact that your point will consist of only one bar counter, you will need no more than 5-6 square meters near the wall. Moreover, experts recommend organizing a square rather than an elongated point. It will be much more convenient for the seller to work on such an area.

Fresh bar decoration

After you decide on the location, you should pay more attention to the design of your outlet. After all, in order for a potential client to pay attention to it, it is necessary to design it in an attractive, bright and original style. In this regard, the development of a creative idea for a bar should be an integral part of your business plan.

Range

Experts in this case argue that grapefruit, pineapple, orange and carrot juices sell best. At the same time, the undisputed leader is orange fresh. In general, at the initial stage, it is recommended to include at least seven positions in your bar assortment: three citrus juices (orange, tangerine and grapefruit), as well as apple, pear, carrot and beetroot.

It should be borne in mind that when you include drinks from root crops in your menu, you will need to equip a vegetable shop to clean them. Therefore, the best option would be to select a supplier who will deliver you already cleaned products, from which all that remains is to make juice.

Fresh bar equipment

The main unit for the production of fresh juices is a juicer. You will need several of them: for citrus fruits and pomegranates, as well as centrifugal and auger. One juicer cannot be dispensed with due to the fact that it is impossible to squeeze juice from different raw materials equally well on a device of the same type.

For example, small berry seeds can very quickly clog the cells of a centrifugal unit, as a result of which the personnel have to be constantly distracted by cleaning it.

Due to the fact that orange juice is the most popular, it is necessary to immediately allocate a separate device for its production. Today on the market there are units for making fresh oranges that require minimal human intervention. However, they are not cheap, and at the initial stage of the business it does not make sense to buy them.

If your plans include making smoothies, then you will also need to purchase blenders, a refrigerator for storing ingredients, a freezer for ice and ice cream. It will also be very good if you can bring a water supply to the point. After all, there is always a need to wash your hands or rinse fruits, vegetables and measuring cups again.

Staff

If you are planning to start a family bar business, then at the initial stage you can do without hired employees. However, keep in mind that the entrepreneur himself should not stand behind the counter, as he will have enough worries without it: contracts with suppliers, building relationships with inspection and regulatory authorities, the landlord, etc.

The business plan for a fresh bar should ideally include two sellers for one outlet. It is desirable that they work, replacing each other in a week. Such a scheme is very convenient for both the owner and employees. At the same time, the seller submits a cash register and a report once a week, without being distracted by this procedure every day.

Also, do not forget about accounting services. It can be organized in two ways: hire an incoming specialist or use the services of a company that provides such services. You will need a full-time accountant if you organize a large network of outlets selling freshly squeezed juices.

Opening a fresh bar: the financial side of the issue

To begin with, we propose to consider the amount of investment required to start such a business. The main costs will fall on the purchase of equipment and will amount to about 9-10 thousand US dollars. At the same time, juicers for pomegranates and citrus fruits will cost 3-4 thousand dollars, and universal units - 1.5 thousand. The remaining amount is for the purchase of refrigeration equipment, a counter and various small things.

Another 2-3 thousand dollars will have to be spent on the design of the outlet and installation of equipment. Don't forget about the monthly rent. In places with good traffic, it will average 1-1.5 thousand dollars.

For wages, sellers need to lay the amount of 350-400 dollars. About 200-250 dollars a month you will spend on accounting services.

Thus, the initial cost of organizing the work of a fresh bar in the first two months will be about 15-16 thousand dollars. Moreover, this amount does not include the cost of purchasing and transporting raw materials.

However, according to experts, the profitability of a fresh bar reaches 300%. Provided that the work is properly organized, this will make it possible to recoup the initial investment in 6-8 months. In the future, the entrepreneur can count on a profit of 2-3 thousand dollars from each outlet.

MINISTRY OF EDUCATION AND SCIENCE OF THE RUSSIAN FEDERATION

Bryansk State Technical University

Department of Economics and Management

BUSINESS PLAN

in the discipline "Planning at the enterprise" on the topic:

Chain of fresh bars "Juicy BAR"

Performed:

student gr. 07-EUP2

Anelkina K.A.

Supervisor:

Associate Professor Sorokina E.I.

Bryansk 2011

CONTENTS

Description of the enterprise

Product Description

Market analysis

Production plan

Sales plan

Financial plan

Project Sensitivity Analysis

Environmental and Regulatory Information

APPS

SUMMARY

This project provides for the opening of a network of fresh bars "Juicy BAR".

The Russian juice market is now increasingly mentioning the prospect of developing a new line of business - in the niche of sales of freshly squeezed juices. The trend of the world juice market shows that more and more people in civilized countries include freshly squeezed juices in their diet. There are no fresh bars in Bryansk, which makes it possible to be the first to occupy this niche.

To finance the project, it is planned to take a loan in the amount of 800 thousand rubles. at 17% per annum.

The net present value of this project is positive and amounts to 316,471 thousand rubles, which gives the right to assert the economic feasibility of this project and its effectiveness. The internal rate of return for this project is 54.8%. The payback period for this project is 2 years 6 months.

2. Description of the enterprise

Now no one doubts that the fashion for youth, beauty and health reigns in society. These fashion trends, together with the growing incomes of the population, have allowed a significant increase in sales of goods and services related to health fashion. In particular, juice consumption has increased significantly, but small businesses have been ordered to enter the packaged juice market, where large corporations rule the roost. But this is not scary, there is a niche in the juice market that is not interesting for large companies and, against the background of a decrease in the growth in consumption of packaged juice, shows significant dynamics. And if you also take into account that to open your own business selling freshly squeezed juices you need small investments, a small area and a niche in many cities is almost empty, then for many people who want to open their own business, this business idea should seem interesting.

This project provides for the opening of a network of fresh bars that produce 100% natural drinks at the time of order.

The name of the chain of bars should be creative, memorable and easily recognizable - "Juicy BAR".

Legal form - individual entrepreneur Anelkina K.A. The advantages of registering an individual entrepreneur are: the free use of one's own proceeds, a simplified procedure for keeping records of economic activities, a simplified procedure for making decisions.

Form of ownership - private.

The main activity of Juicy BAR is the production and sale of soft drinks, which include fresh juices, juice mixes, smoothies, tea, coffee and milkshakes.

The purpose of the activity of the network of fresh bars is to satisfy the public needs for drinks containing vitamins, and, consequently, to make a profit in the interests of the entrepreneur.

Smoothie bars' working hours depend on the working hours of outlets where they will be located. The bar is planned to open in the shopping center "BOOM - city" on the first or second floor, since it is in these places that the highest traffic of buyers, therefore, the operating time: from 10 am to 9 pm without breaks and days off.

It should be understood that the opening of one point for the sale of freshly squeezed juice will not bring much profit. This means that you should immediately calculate your financial and organizational capabilities for a network of several points. Opening a single store selling fresh juices will cost a relatively small amount (exact calculations will be given in chapters 5 and 7).

For this business, its location is important, it is necessary to focus on a large flow of visitors. In the city of Bryansk, it will be most profitable to place retail outlets in the shopping center "Boom City", Bryansk, st. 3 Internationala, d. 8, Timoshkovykh shopping mall, Bryansk Krasnoarmeyskaya, 77, shopping center "Mill", Bryansk, st. Krasnoarmeyskaya, 100.

The area required for one "Juicy BAR" is small - 5 square meters. m. The rent for each square meter of such an area will be 500 rubles. per month.

It is important to consider the color scheme of the equipment. At the mention of freshly squeezed juice, people have the following associations: acid, freshness, green apple, orange orange - the person begins to frown. And this is the right response. In accordance with this, the color design of the store should be done in green, orange and yellow colors. You can come up with a slogan that reflects the concept of "Juice BAR" - "Healthy and Tasty! ".

The number of employees required for fast and high-quality customer service at one outlet is 2 people. To operate the Juicy BAR network, located in three large shopping centers in the city of Bryansk, 6 sellers will be needed. Working conditions - shift three days after three. More information on staffing is provided in Chapter 5.

Control over sellers is simple. There is a cash register in the fresh bar. If the seller did not give the buyer a check, then it can be assumed that he will put the money not in the cashier, but in his pocket. To avoid such situations, entrepreneurs from time to time ask acquaintances to act as a “mystery shopper” and purchase some kind of drink.

The first smoothie bars (establishments selling organic drinks) appeared in the United States in the mid-1990s in the wake of interest in a healthy lifestyle. To date, thanks to smoothie drinks, an entire food industry has already been built in the world. Smoothie bars (or fresh bars) are most widely represented in the UK, Japan and the USA.

Russians are increasingly showing interest in a healthy lifestyle. A modern person realizes that he needs good health to successfully solve life problems, overcome difficulties, as well as for positive and vigorous activity. Good health has become an indicator of the standard of living of modern people.

Demand for "fresh" is subject to seasonality. If in summer they drink freshly squeezed juice in order to quench their thirst, then in winter they get a portion of vitamins. Therefore, during the cold season, sales are reduced by about 20%, but do not fall at all. Thus, this business generates income all year round.

3. Product Description

The sale of freshly squeezed juices is a new for Russia, rapidly developing line of business with great prospects. At present, you can no longer surprise the Russian buyer with exotic juices - the stores are filled with drinks of various varieties. But for the most part, these juices are made from concentrates obtained by vacuum drying. This is done to reduce the cost of the final product by reducing transportation costs. Firstly, the delivery of a concentrate container is many times cheaper than the transportation of natural juice, in which approximately 95% of the mass is water, and secondly, natural juice is very difficult to keep in its original form for at least several hours without the use of preservatives or heat treatment, and this most disastrously affects its consumer qualities - vitamins and biologically active substances - enzymes are destroyed.

The assortment is also an important component of success in this business. It will have to be determined empirically, since different juices will be in demand in different trading places and cities. The only thing that should definitely be included in the assortment is citrus juices, they are the cheapest and most popular among buyers. In addition to juices, milkshakes can be offered to customers, such an expansion of the assortment can attract additional customers. The range of products offered in "Juice BAR" is presented in Table. 1.

In order to reach the widest possible range of customers, both bottled juice and the opportunity to drink freshly squeezed juice on the spot should be offered.

It should be borne in mind that a very large assortment can damage the business, some items will be sold very rarely. Fruit, like freshly squeezed juice, is a perishable product, designed for quick turnover, if any juice is sold poorly, it must be removed from sale. The main thing is to follow the format - freshly squeezed juices, smoothies, juice mixes, tea, coffee and milk drinks.

Table 1

The range of products offered in "Juice BAR"

FRESH JUICES: Orange juice Pineapple juice Apple juice Tomato juice Carrot juice Grapefruit juice Kiwi juice Pomegranate juice Lemon juice You can mix any of the juices!

JUICE MIXES: Hot Mix Citrus (orange, honey, lemon, fresh ginger juice)

Tonic Mix<#"555457.files/image001.gif">Invigorating Mix (pineapple, orange, apple, kiwi)

SMOOTHIE: Lime Tone (Lime, Pineapple, Mango, Orange) Pineapple Nice (Pineapple, Banana, Lime, Orange Juice) Strawberry Melon Smoothie (Melon, Strawberry, Mint, Lemon Soda) Vegetable Smoothie (Carrot, Tomato, parsley, bell pepper, yogurt) Energy drink (pineapple, mango, lemon juice, mineral water)

Apple Carrot Kvitcher (carrot juice, apple juice, banana, ice cubes) COFFEE / MILKSHAKES: "Carte Noire"

Latte Classic milkshake Milkshake with topping (optional) TEA: Black Green Mint

Over time, there will be a golden mean in the assortment, which will attract buyers and sell well.

Freshly squeezed juices are useful for literally everyone: children, adults, the elderly, and even pregnant women. Moreover, children can consume juices (of course, in very small quantities), starting from the age of one month or from the beginning of complementary foods (if the baby does not tolerate juices at such an early age).

After all, if freshly squeezed juices are properly prepared, they are extremely useful, primarily due to the fact that they are a storehouse of vitamins, minerals and antioxidants. In addition, freshly squeezed juices are easily and quickly absorbed by the body. All freshly squeezed juices have these properties.

Among other things, each juice has its own unique features of the impact on the body. So, apple juice is indicated for anemia and gastritis, tomato juice - for metabolic disorders (including helping to lose weight), hypertension and cancer. Grape juice cleanses the body of toxins and toxins, and is also shown to reduce the impact of adverse environmental factors.

The juice bar is a concept built around drinks that usually thrives in busy places such as transport hubs where there are many affluent rushing consumers with a high food culture. The leaders in this segment are Jamba Juice (USA), Boost (Australia) and Zumo (Ireland). Juice is a typical takeaway product. Seats in juice bars are rather an exception. Therefore, juice bars require relatively little free space. As a healthy product, juice is completely in line with the fashion for conscious eating that has captured residents of big cities. The juice is energizing and rich in vitamins. Juices can be served on their own, squeezed from specific types of fruits and vegetables. Recipes and methods of serving juices are extremely diverse. Juice business has a pronounced seasonality. The decline in juice sales can be offset by additional offers such as soups, sandwiches, salads, muesli, yoghurts, which, like juices, follow a healthy trend. The cost of juices in juice bars roughly corresponds to the price of coffee in coffee shops, but the margin in juice bars is noticeably lower. As a rule, juice concepts do not fall into the high price segment. Working with fresh ingredients is not easy. The main concerns for operators are waste control, hygiene and reliable suppliers. Cooking juice in front of visitors guarantees the absence of preservatives in it. Juices with added value created by the idea of ​​wellness are becoming popular, such as juices with oat shoots, acerola and guarana.

The Russian juice market is now increasingly mentioning the prospect of developing a new line of business - in the niche of sales of freshly squeezed juices. The trend of the world juice market shows that more and more people in civilized countries include in their diet juices of direct extraction and freshly squeezed juices instead of reconstituted ones. In accordance with this trend, a supply infrastructure has been formed, in which directly squeezed juices occupy from 30 to 50% of consumption in developed countries - mainly in the USA. According to some Russian juice producers, the domestic market is also expecting structural changes.

Direct-pressed juices in the West are 35-50% more expensive than reconstituted ones. But this does not frighten the foreign consumer for a long time. In addition, as surveys have shown, the consumer is well aware that such a difference in price is quite justified: the producer of direct juices bears higher transportation and storage costs than the producer of reconstituted juices. The sale of freshly squeezed juices is a new for Russia, rapidly developing line of business with great prospects. Moreover, the trend of growing consumption of freshly squeezed juices is typical not only for Moscow and St. Petersburg, but also for such regions as the Urals, Siberia and the Far East.

There are currently no fresh bars in Bryansk. Freshly squeezed juices can only be bought in restaurants. The sale of milkshakes is more common. You can buy a milkshake in various cafes in the city, and there is also a chain of small bars of IP Olegin "Milkshakes", whose outlets are located in the Central Department Store at 41 Fokina Street and in the Liniya-1 hypermarket. Thus, the network of fresh bars "Juicy BAR" will not have direct competitors.

Buyers of fresh juices and milkshakes are primarily attracted by the opportunity to have a snack on the go while shopping in the mall. Thus, the target segment will be shopping center visitors, they can be people of any gender and age who want to refresh themselves, recuperate during or after shopping. Over time, the network of fresh bars "Juicy BAR" will have regular customers who will come in order to purchase products here.

The most important tool for promoting a product is advertising.

To advertise a network of fresh bars, it is enough to use flyers that will be distributed in shopping centers. Examples of such leaflets are shown in Fig. 1. With the help of a leaflet, you can quickly briefly and accurately convey to the buyer information about the company and its products. Flyers are one of the most popular and effective methods of promoting goods and services to any target audience. The popularity of leaflets is explained by their great effectiveness as an advertising medium at an inexpensive price. The flyer design should be catchy, colorful and contain basic and useful information about the product and the company. This method of advertising will require 10 thousand rubles.

5. Production plan

The production process of freshly squeezed juices includes the following steps. Fruits and vegetables must be thoroughly washed, this is best done in advance, then they need to be peeled. Fruits that store well without their skins should also be peeled ahead of time. Directly the preparation of juice should take place in front of the client.

The consumer reaction is very much dependent on the juice making process itself. The buyer reacts inactively to a table with a household or non-automatic juicer. There are a number of explanations for this: the fruit is cut by hand, the slices are pressed against the extractor by hand. In general, the process does not make a favorable impression and, as a result, the buyer is less willing to buy.

Setting up a business using professional equipment requires higher initial costs, but allows you to achieve the maximum economic effect due to the aesthetics of the process and its speed, product quality and equipment reliability.

To organize a fresh bar, you will need the following equipment:

coffee machine

blender

Juicer for citrus fruits and pomegranates;

universal juicer

equipment for cleaning vegetables and fruits;

ice maker

refrigerator cabinet;

· stainless steel furniture (washing tub, work table, shelves);

· cash machine;

trash can

bar counter.

It is best to use Zumex professional grade automatic juicers. This company guarantees the quality, reliability and safety of its products. The unconventional design, thanks to which the client sees the whole process of juicing with his own eyes, is a very important and attractive advantage over models from other manufacturers. The consumer can easily make sure that the juice offered to him is really natural and freshly squeezed, and the process of obtaining juice is impeccably clean and hygienic.

Technical characteristics of the equipment are presented in appendix. 1.

Equipment costs are calculated in Table. 2.

table 2

Cost of equipment

fresh bar drink investment

In addition to juices, Juice BAR will also offer milkshakes.

Traditionally, a milkshake is made with milk, ice cream and syrup.<#"555457.files/image004.gif">

Rice. 2. The logo of the network of fresh bars "Juicy BAR"

To service one outlet, 2 people are needed who will work in shifts, three days after three. Since it is planned to open a network of fresh bars, consisting of three outlets, 6 sellers are needed. Requirements for staff are traditional: we need female salespeople aged 20 to 40, decent, accurate, sociable. Salary 600 rubles. for a three-day shift plus 7% of revenue.

Rice. 3. Organizational structure of enterprise management

The total number of staff will be 8 people. The organizational structure of the enterprise management is shown in fig. 3. The director must organize, plan and coordinate the activities of the network of fresh bars. The accountant must keep financial and economic records of the enterprise.

Table 3

Cost estimate for product sales

To prepare 1 liter of orange juice, an average of 2.5 kg of oranges is needed. If you sell about 50 glasses of juice per day at one outlet, then for a week you need to buy about 12 boxes of oranges, 15 kg each. One box of oranges costs approximately 350 rubles. Thus, the purchase of oranges for a week will cost 4200 rubles.

The main requirement for suppliers is the delivery of high-quality and fresh products on time according to the agreed schedule in accordance with the order. It will be possible to purchase fruits and vegetables at the Vegetable Wholesale Depot in Bryansk on Schukin Street.

The cost estimate for the sale of products of one outlet is presented in Table. 3.

6. Sales plan

Effective promotion of products primarily depends on the location of outlets. The network of fresh bars "Juicy BAR" will be located in large shopping centers in Bryansk, where there is a large flow of visitors.

Distribution channel - direct, that is, the sale of products directly from the manufacturer to the consumer.

The customer's order must be completed within 3-5 minutes.

One of the most significant factors determining the efficiency of the enterprise is the pricing policy in the commodity markets. For a network of fresh bars, it is advisable to use the average market price method, which assumes the sale of goods at the “average market price” calculated on the basis of competitive data.

The price list for the products of the network of fresh bars "Juicy BAR" is presented in appendix. 2.

In table. 4 describes how many leaflets are needed, their size and cost.

Financial plan

To implement this project, it is planned to take a loan in the amount of an initial investment of 800,000 rubles. at 17% per annum. The initial data for calculating the main economic indicators of the financial efficiency of the investment project are presented in Table. 5.

Table 5

Initial data for calculating the main economic indicators of the financial efficiency of the project

Indicators, thousand rubles
Initial investment (I 0)
Registration of an enterprise and obtaining permits
Installation of equipment and finishing of the premises
Equipment and furniture
Cash inflow (Rt)
Enterprise revenue
Cash outflow (Ct)
Service costs
Loan repayment (17%)
Income inflation rate (i r), %
Risk-free return (d), %
Risk premium (r), %
Cost inflation rate (i" r), %
Depreciation charges (А t)
Income tax rate, %

Annual discount rate (E):

Net present value (NPV):

Yield Index (ID):

Since ID > 1, it means that the project is effective.

Internal rate of return:

.

Calculate NPV 2 assuming E 2 =60:

The approximate value of VNR is found by the formula:

The dependence of the change in the NPV value under the influence of a change in E is presented in Fig. 4.

Rice. 4. Dependence of NPV on E

Therefore, the profitability of the proposed project is 54.8%, which is the normal value of the indicator for the selected industry. The value of VNR shows the upper limit of the acceptable level of the bank interest rate, the excess of which makes the investment project unprofitable.

Payback period of investments:

.

Calculate the NPV value for t less than t=n (t 2 =2). The dependence of the change in the value of NPV under the influence of a change in the period of implementation and implementation of the project is presented in fig. 4.

The approximate value of the payback period is calculated by the formula:

Rice. 4. Graph of dependence of NPV on the project term

Therefore, the payback period of the project will be approximately 2 years 6 months - the period of time required for the income generated by the investment to cover the investment costs.

8. Project sensitivity analysis

The purpose of sensitivity analysis is to determine the degree of influence of various factors on the financial result of the project.

The most significant risks for this business are as follows:

Property damage as a result of damage (fire, natural disaster, accident, etc.).

Illegal actions of third parties.

Fall in sales associated with a sharp drop in demand.

Inflation.

A sharp rise in the price of raw materials (vegetables and fruits).

These risks are prevented by timely response to the market situation.

The project, as well as any economic process and object, is affected by macroeconomic indicators and internal factors. The first group includes the inflation rate and the refinancing rate. To the second - the volume of sales, the price of products and the level of material costs. Analysis of the change in net present value in accordance with the change in factors is presented in Table. 6 (only one factor changes with the value of all the others unchanged).

Table 6

Project sustainability to changes in economic factors (analysis of obtained NPV values)

Economic factors (project baseline)		Factor value (changed by 30%)	NPV (316.471), thousand rubles
Increasing factors from baseline
Income inflation rate (9%)
Risk premium (12%)
	1060,8; 1240,2; 1557,4
Reduction of factors compared to the original data
Expenditure inflation rate (13%)
Income inflation rate (9%)
Risk-free profitability of the project (8%)
Risk premium (12%)
Material costs (816; 954; 1198)	571,2; 667,8; 838,6

According to the above data table. 6, the following conclusions can be drawn:

An increase in NPV compared to its initial value for the project is observed when:

Increasing the rate of income inflation;

Decrease in the rate of inflation on expenditures;

Reducing the risk-free profitability of the project;

Decreased risk premium;

Reducing material costs.

The decrease in NPV compared to its initial value for the project is observed when:

An increase in the rate of inflation on expenditures;

Increasing the risk-free profitability of the project

Increase in risk premium;

Increase in material costs;

Reducing the rate of income inflation.

9. Environmental and Regulatory Information

In connection with the termination of the issuance of sanitary and epidemiological conclusions (in accordance with the entry into force of the customs union agreement on sanitary measures on 01.07.2010), a document confirming the quality and safety of products is a certificate of state registration of the customs union (SGR TS), valid on the territory of the customs union of three countries (Russia, Belarus, Kazakhstan).

The State Registration Certificate is issued by the Federal Service for Supervision of Consumer Rights Protection and Human Welfare, for a narrow list of products - this procedure can be carried out by the territorial bodies of Rospotrebnadzor. A sample certificate is attached. 3. After receiving such a certificate, the products of the network of fresh bars "Juicy BAR" will be officially of high quality and safe.

Only environmentally friendly products that do not contain chemically harmful substances will be used to clean the bars. All equipment that will be used in the Juicy BAR fresh bars is equipped with an energy-saving mode, so power consumption will be minimal.

Disposable paper tableware will also be used. The main advantage of such dishes over plastic ones is safety for human health and significantly less harm to nature. Paper tableware is simply recycled and quickly self-decomposes in the natural environment. Glasses made of special pure cellulose cardboard do not melt, oxidize and do not emit harmful substances when in contact with hot drinks.

All waste will be properly disposed of without harming the environment.

APPS

ANNEX 1

Equipment Specifications

	Professional universal juicer ZUMEX MULTIJUICER Price 92000 rub. Motor power 0.75 hp / 600 W Voltage 220 -230 V / 50 Hz Centrifuge speed 3000 rpm Capacity of the container for squeezing 12 liters Diameter of the loading socket 86 mm Productivity is different for each specific type of fruit and vegetable Height 45 cm Length 50 cm Width 30 cm Weight 18 kg Safety emergency brake and two safety switches
		ZumeX 100 automatic juicer Price 120,000 rubles. It can be used not only as a juicer for oranges and other citrus fruits, but also as a juicer for pomegranates. Characteristics of the Zumex 100 juicer: Productivity 14 fruits per minute Capacity of the feed chute From 6 to 8 fruits Diameter of fruits Any, but not more than 81 mm Engine Single-phase Power 0.3 kW Power supply 220-230 V / 50 Hz Height 88 cm Length 50 cm Width 47 cm Weight 45 kg Safety Automatic blade and motor locks
Pomegranate juice
Lemon juice
JUICE MIXES
Hot Mix Citrus (orange, honey, lemon, fresh ginger juice)
Tonic Mix<#"555457.files/image046.gif">